You Won't Believe What Aired During the Finals 😳

🏀 What Even Was That?

If you caught Game 3 of the NBA Finals, you may have seen the most bizarre ad of the year. It was flashy. It was glitchy. It had AI-generated celebs. And it promoted something called Kalshi — a real-money prediction market that lets you bet on anything from interest rates to Taylor Swift tickets (almost).

The ad went viral not because it was good — but because it felt like someone asked ChatGPT to make a commercial after four Red Bulls and zero fact-checking.

🧠 What Is Kalshi Anyway?

Kalshi is like if sports betting and Bloomberg had a startup baby. Instead of betting on games, you predict real-world events: Will the Fed cut interest rates next month? Will inflation rise? It's technically legal (for now), and yes — people do win money.

To promote this finance-meets-futures-gambling platform, Kalshi used Google Veo 3, a brand-new AI video model, to generate the entire ad. It looked slick, but came off more sci-fi fever dream than financial literacy.

🤖 The AI Behind the Mayhem

Google’s Veo 3 is an experimental AI that turns text prompts into hyper-realistic video. The ad featured AI-generated actors, surreal transitions, and quotes about "hedging your vibe." It was weird, memorable, and possibly misleading.

🎯 Why You Should Care (Non-Tech Version)

• AI is now making TV commercials. Like, ones you actually see on national broadcasts.

• Deepfakes are getting sneaky. You might not know you’re watching AI unless you squint.

• Gambling + finance + AI = wild combo. It’s hard to tell if it’s investing, betting, or just vibes.

• Regulators are catching up. Ads like this might be the reason for stricter rules on AI content.

• You could see 10 more of these next week. The tools are here. And everyone wants to go viral.